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Amazing Alumni

Avion Ashton

Communications Assistant, The Sports Company of Trinidad & Topago

Summer 2016

Favorite Project

My favorite projects are my Capstone campaign and my last research paper; TTOC Anti-doping Campaign and A Content Analysis of the Portrayal of Female Athletes in Newspapers During the 2012 Summer Olympics.

My Career

I do social media management, track the company’s media coverage, liaise with elite athletes for updates, interviews, meetings, public appearances etc., help plan and execute athlete celebrations, athlete airport welcomes, athlete awards, communication research and PR writing.

Hobbies

Cooking and field hockey.

Previous Amazing Alumni

Avion Ashton is a communications professional with over five years experience in the public sector and American collegiate system. She is a member of the Trinidad and Tobago senior women’s field hockey team and an avid sports fan. Avion graduated from the Utica College in 2011 with a bachelor’s degree in public relations (sports communication) before moving back to Trinidad to join the Sports Company of Trinidad and Tobago as a communications assistant. After years of communication with local and international athletes, community groups and sport administrators, Avion decided to attend the University of Florida where she obtained a Master’s in Mass Communication (specialization in global strategic communication). Avion is the author of many research papers, including “A Content Analysis of the Portrayal of Female Athletes in Newspapers During the 2010 Winter Olympics”, which was awarded the Top Paper at the Rochester Institute of Technology Undergraduate Research in Communication Conference in 2011. Avion continues to conduct research and promote youth and women’s participation in sport through her interaction with Paragon Hockey Club and her association in the soon-to-be launched Caribbean Women’s Sports and Education Foundation.

Hometown:

Port of Spain, Trinidad and Tobago

High School:

South East Port of Spain, Government Secondary

Undergraduate:

Utica College

Graduated from Global Strategic Communication Program:

Fall 2015

University highlights, achievements and awards:

My main highlights were graduating with honors (magna cum laude), making new friends from around the world, sharing Trinidad and Tobago’s culture and creating a great Capstone campaign. My anti-doping campaign was viewed by both the Trinidad and Tobago Olympic Committee and the Ministry of Sport and Youth Affairs, the campaign is expected to begin later this year or in 2017 if budget and time permits.

Current Employment:

Communications Assistant, The Sports Company of Trinidad & Tobago

I chose to attend UF because…

College reputation, college rank in my field, cost, availability of classes, flexibility of the program and the length of time required to complete degree (18 months was a steal of a deal).

My favorite thing about UF was…

The size of the classes, the variety of classes (the topics get my brains working) and the excellent professors.

In my free time, I…

Play field hockey, cook or relax with family.

I use my degree in my professional life by…

I now do more detailed research and publicity and social media management for one of the country’s top athletes.

My favorite class was…

Capstone course. I was extremely excited to put everything together.

My favorite professor was…

I have two: Professor Grupp and Professor Molleda.

If I could have dinner with anyone, I would choose…

Serena Williams

If I knew I could not fail, I would…

Run a race at the Olympics.

If money was not an issue, I would love to…

Start a non-profit for children with developmental disabilities.
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