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Course Sequence

Course Sequence

The Digital Strategy specialization follows a specific course sequence to ensure students have the right foundation as they progress. Below are course sequences for full-time and part-time students. For complete course descriptions, visit our Curriculum page.

Full Time Students

Semester 1
Copywriting for Digital Messaging
Strategic Communication and Ethics
Elective 1

Semester 2
Lead Generation and Management
Social Media Advertising
Elective 2

Semester 3
Search and Display Advertising
Inbound Strategy
Elective 3

Semester 4
User Experience and Research
Mass Communications Theory
Capstone

Part Time Students

Semester 1
Copywriting for Digital Messaging
Mass Communications Theory

Semester 2
Social Media Advertising
Lead Generation and Management

Semester 3
Search and Display Advertising
User Experience and Research

Semester 4
Strategic Communication and Ethics
Elective 1

Semester 5
Inbound Strategy
Elective 2

Semester 6
Capstone
Elective 3


Quick Facts

36 credit hours
100% online
Download Info Packet

University-of-Florida-Merit

Application Deadlines

Spring 2018
Priority: Oct. 15
Final: Nov. 1

Summer 2018
Priority: March 15
Final: April 1

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