Application Deadlines: Fall 2017: July 1 Spring 2018: Nov 1

Course Sequence

Course Sequence

The Digital Strategy specialization follows a specific course sequence to ensure students have the right foundation as they progress. Below are course sequences for full-time and part-time students. For complete course descriptions, visit our Curriculum page.

Full Time Students

Semester 1
Copywriting for Digital Messaging
Mass Communications Theory
Lead Generation and Management
Elective 1

Semester 2
Search and Display Advertising
Inbound Strategy
Social Media Advertising
Elective 2

Semester 3
User Experience and Research
Strategic Communication and Ethics
Elective 3
Capstone

Part Time Students

Semester 1
Copywriting for Digital Messaging
Mass Communications Theory

Semester 2
Social Media Advertising
Lead Generation and Management

Semester 3
Search and Display Advertising
User Experience and Research

Semester 4
Strategic Communication and Ethics
Elective 1

Semester 5
Inbound Strategy
Elective 2

Semester 6
Capstone
Elective 3


Quick Facts

36 credit hours
Cost: $17,000-$34,000

University-of-Florida-Merit

Deadlines

Application Deadlines:
Fall 2017 - July 1
Spring 2018 - November 1

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Do you want more information? Contact Us!