The global strategic communication graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight to assist in their careers. The professional certificate includes four courses that can be completed two semesters.
The graduate certificate is a popular option for students who wish to enroll in the Audience Analytics, Public Relations, or Public Interest Communication specializations without first taking the GRE, or for those who want an introduction to global strategic communication concepts without committing to the full master’s degree track. Graduates of the graduate certificate program may not enroll in the Global Strategic Communication master’s program due to credit transfers from Stetson.
Strategic Communication: Ethics and Concepts (3 credits)
This course introduces the discipline of strategic communications and the ethical issues that can arise from its practice. Students are given a background in important concepts in strategic communication, including branding, target audiences, technologies of strategic communication, the history and evolution of strategic communication, and other topics. Armed with this knowledge, students are introduced to the schools of ethical thought, and via projects and assignments apply these to real-world strategic communications contexts.
Intercultural Communication (3 credits)
Success in the new global business environment requires executives, managers and staff who are knowledgeable about cultural differences and who know how to communicate effectively in increasingly diverse local, regional, national and global markets. This course sensitizes students to various factors which influence intercultural communication effectiveness. It equips them for success in the multicultural and global workplace of the 21st century. Students demonstrate their mastery of the subject through written reports, discussions, exercises and a final paper or project.
International Advertising (3 credits)
This course introduces students to the challenges involved in developing communication plans for international or multicultural markets. This course will provide a balance between theoretical and practical concepts, thereby providing scope for viewing international advertising on a continuum as opposed to applying hard and fast rules. Students will study competition and worldwide markets; technological revolutions; and branding products and services under different cultural, regulatory, and competitive conditions. Students will also be able to analyze, evaluate, and create campaigns based on the theoretical and practical knowledge that explores phenomena related to international advertising.
International Public Relations (3 credits)
Public relations is practiced by all types of private, public, nonprofit, activist, and non-governmental institutions that progressively engage in building and maintaining relationships with stakeholders in many locations worldwide. This course explores the subjects of global and domestic diversity and multiculturalism that affect the public relations profession, the professional, the specialized practices, and the engagement of stakeholders. Students incorporate social and other interactive media channels in their projects and assignments to analyze the main concerns affecting the management of the public relations function, such as transnational crises; coordination and control mechanisms (i.e., integration and localization efforts); professionalism levels; trends; and the practitioners’ social roles, responsibilities, and competences.
Enrolling in the global strategic communication graduate certificate program does not require students to take the GRE. You can prepare for and take the GRE while earning your graduate certificate. Once you successfully complete the GRE, you can transition into the full master’s degree track and transfer your credits.
Many types of students apply for the global strategic communication graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.
Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.
Contact us today if you would like more information on the graduate certificate.