Articulate Your Company’s Value

The money you spend on search and display advertising is only the beginning. Are you doing everything you can to convert these expensive leads into customers? Are you squandering dollars because your prospects don’t understand the value of your offerings? This program shows you how to optimize your message, sharpen your messaging skills, learn sophisticated offer-testing strategies.

Learn more about the graduate certificate program in this short video.

A New Sales Era

Your customers find your brands on mobile, in social, and on the Web. Are you effectively communicating the value of your product or service? Are you aware of the decisions your customers make before they commit to your brand? Are your messages telling the right story, to the right people, at the right time? Are you converting visitors into customers with a compelling, clear statement of your brands’ value?

Real Tools. Real Solutions.

The world’s top research institute and one of the world’s leading research universities have collaborated on a program like no other. The University of Florida and MECLABS Institute can show you, or your team, how to express the value of your brands. Only one graduate certificate in the world features MECLABS Institute’s patented methodology for increasing customer responses in digital marketing.






Quick Facts

12 credit hours
100% online
recorded lectures
Fall Semester: August-November
Spring Semester: January-March
Summer Semester: May-August


Application Deadlines

Spring 2018
Priority: Oct. 15
Final: Nov. 1

Summer 2018
Priority: March 15
Final: April 1


What will you master? Start Now

What Our Alumni Say

To see a program like this come along was a special treat. I was able to really learn new skills I can use in a real world setting. I feel like a more valuable employee and have plenty more to give. I couldn't recommend this program more.

Nhi Hoang

Digital Engagement Manager, Alfred Angelo Bridal
UF MA '16

Do you want more information? Contact Us!