Course Sequence

The Audience Analytics specialization follows a specific course sequence to ensure students have the right foundation as they progress. For complete course descriptions, visit our Curriculum page.

Semester 1
Understanding Audiences
Consumer & Audience Analytics
Intro to Statistical Methods (if haven’t taken)

Semester 2
Audience Research Methods
Data Storytelling and Visualization

Semester 3
Data Management and Ethics
Intro to Programming with Data
Digital Research Methods
Multivariate Research Methods (if haven’t taken)

Semester 4
Data Mining and Analysis
Serving Diverse Audiences
Elective 1

Semester 5
Elective 2
Elective 3

Semester 6
Consumer and Audience Analytics Capstone
Elective 4


Quick Facts

38 credit hours
100% online
12-week and 16-week courses
recorded lectures & live office hours
Fall Semester: August-November
Spring Semester: January-March
Summer Semester: May-August

Download Info Packet


Application Deadlines

Fall Semester
Extended to August 1

Spring Semester
November 1

Summer Semester
April 1


Do you want more information? Contact Us!