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Program Highlights:

  • Undergraduate students from any CJC major may apply.
  • Combined degree students will complete the CJC Online Master’s Program alongside students with work experience in the field, in courses taught by UF College of Journalism and Communications faculty and highly qualified industry professionals, with exposure to a variety of visiting industry professionals.

Course Descriptions

 

Master’s Specializations: Audience Analytics, Global Strategic Communication, Public Relations

Students must complete the courses below:

MMC6638 Global Activism & Social Change Communication (3 credits)
This course will delve into activism and social change from a local and global perspective in order to enhance student perspective of social change as it manifests via popular media and community action. As part of the course, students will incorporate social and other media as is appropriate to critically analyze public debates around national and global political issues in order to better understand the depth of community organizing and breadth of human rights activism. This course will also introduce and analyze activist rhetoric, strategies for social justice, and methods for inter-movement organizing. Students will leave this course with the tools necessary to engage in strategic communication from a global activist framework.

MMC6936 Data Storytelling and Visualization (3 credits)
This course will cover the fundamentals of effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences and publics. Students will become familiar with associated tools.

MMC5708 Foundations of Intercultural Communication (3 credits)
Success in the new global business environment requires executives, managers and staff who are knowledgeable about cultural differences and who know how to communicate effectively in increasingly diverse local, regional, national and global markets. This course sensitizes students to various factors which influence intercultural communication effectiveness, equipping them for success in the multicultural and global workplace of the 21st century. Students demonstrate their mastery of the subject through written reports, discussions, exercises and a final paper or project.

MMC6936 Public Affairs Communication (3 credits)
This course will provide an understanding of successful public affairs communication and campaign strategies on behalf of public affairs/policy organizations, nonprofits, corporations, governmental entities, trade associations, political candidates, and elected officials.

 

Master’s Specializations: Digital Strategy, Social Media

Students must complete the THREE courses below:  

MMC5636 Introduction to Social Media (3 credits)
A strategic look at social media platforms and their use in media and business environments. The course considers the evolution in social communication through contemporary state-of-the-art practice. Diverse social media platforms are analyzed for how they are best used as news sources, branding platforms, and engines of business growth. The course will also focus on content creation, how to increase ROI in social media, social analytics and viral campaigns. Students will create content on their social platforms and test their effectiveness.

MMC5006 Introduction to Multimedia Communication (3 credits)
An introduction to the strategic use of multimedia communications tools. Students will examine the diverse channels available to communication professionals and demonstrate their effective use. Topics include social media/multimedia writing and management; use of media for integrated communication campaigns; integration of marketing, branding and public relations in multimedia communications; careers in multimedia communications; responsibilities of communications professionals; and the impact of media technologies.

MMC6400 Mass Communication Theory (3 credits)
This course demonstrates the value of broad theories of mass communication. Students review mass communication theory from its inception as a field of study, to past trends, current applications, and new currents of thought. Throughout the class, students will apply their understanding of abstract theory to contemporary practice.

Students must complete ONE of the courses below:  

MMC5731 Digital Sales and Engagement (3 credits)
The days when effective salespeople could count exclusively on face-to-face messaging opportunities are long gone. Effective sales in the 21st century relies on serving customers and recruiting prospects in digital media. This class provides the tools and skills needed to effectively engage customers using digital tools.

MMC5717 Cross-Platform Media Selling (3 credits)
The time of selling “newspaper ads” or “TV spots” is over. Modern media companies sell opportunities in TV, print, online, retail, social, and out-of-home, Which means effective media sales professionals sell solutions, not vehicles. This course focuses on listening in order to understand a client’s problems and then partnering with clients in creating solutions offered by the right mix of touch points.. This course teaches students how to create client-centered solutions across all media platforms.

MMC5046 Presentation Power (3 credits)
Effective salespeople can comfortably communicate their ideas to any audience. This course teaches students advanced pitching skills that include how to effectively organize ideas, integrate storytelling in pitches, how to read and respond to key audience stakeholders, and how to integrate both logic and emotion in a sales appeal.

Master’s Specializations: Political Communication, Web Design and Online Communication

Students must complete the FOUR courses below:

VIC5315 Corporate and Brand Identity on the Web (3 credits)
This course synthesizes two different but complementary tools of communication: graphic design and assembly (both print and electronic). Students will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied, through projects, to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork, and for designing logos, banners, icons and navigational elements for online and print. The artwork can then easily be exported to the Web or imported into other programs.

VIC5326 Digital Layout and Design (3 credits)
This course introduces students to the skills and concepts that will help create documents for both print and interactivity. Using Adobe InDesign, students will apply their understanding of color, type, layout, and design to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design.

VIC5325 Digital Imagery in Web Design (4 credits)
This course familiarizes students with the development and impact of imagery in interactive media. Students will learn how visual ‘language’ is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design and persuasive communication will be explored in this course. Students will develop communicative images using their knowledge gained through lectures, discussions and Adobe Photoshop training.

MMC5277 Web Design Principles (4 credits)
By the end of this course, students will be comfortable creating, coding and posting basic HTML and CSS files to the Internet. Equipped with a historical understanding of the Web’s evolution and key industry-standard design guidelines to ensure strong online presentation, students will have a foundational knowledge of website creation, and will apply it to the planning, design and development of your own Web page over the course of the semester. Critical thinking will be encouraged through class interactions, projects, and online postings.

What to Do Next

Resources


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Build Your Portfolio

Design attention-grabbing graphics, websites, and videos in courses that challenge students to develop meaningful solutions for communication problems.

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Expand Your Network

Learn from industry professionals and talented faculty, network with peers across the country and begin building a network that can open doors you never thought possible.

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Become a Leader

Become an ambassador for the UF CJC Online Combined Degree program to promote your experience or become a leader on your project team. Learn the leadership skills you need to make a major impact.

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