The Digital Strategy Advisory Board: Experts keeping you up to date with our ever-changing industry

The Advisory Board to the master’s degree program in digital strategy is comprised of people who broadly represent the industry. Members are leaders from a wide range of communication careers in advertising, marketing and business.

The Advisory Board role is two-fold. First, the board helps the college confirm and document the skills and capabilities that employers seek in graduates of the global strategic communication master’s degree program. Second, the board helps to ensure the program has adequate resources and a relevant, well-designed curriculum to provide students with the capabilities, knowledge and behaviors necessary to succeed in their chosen careers. The Board is chaired by the program coordinator for the concentration.

Aidan Augustin

Co-Founder & President, Feathr

Aidan Augustin is the co-founder and president of Feathr, where he oversees the sales and marketing team. A lifelong geek, Aidan’s latest fascination is the intersection of “digital” with “live” and how technology is changing traditionally high-touch or in-person experiences. Prior to founding Feathr in late 2011, Aidan was an industrial and systems engineering student in the Honors Program at the University of Florida. Though he ultimately dropped out of school to ride the entrepreneurial roller coaster, he remains a fanatical Gator fan. 


Elle Beecher

Account Strategist, Facebook

Elle loves nothing more than using the power of social media to build brands and inspire people to support them. She does this every day as an account strategist in global marketing solutions at Facebook, where she works closely with key nonprofit partners to build thumb-stopping advertising campaigns from the ground up and navigate cutting-edge digital strategy using Facebook’s full suite of platforms and tools. Some of her nonprofit partners include Salvation Army, Goodwill, Habitat for Humanity, Girl Scouts, Doctors Without Borders, Teach for America, and the Special Olympics – she’s very proud to play a part in bringing their missions to life.

Elle graduated summa cum laude from the University of Florida in 2017 after four awesome years of studying journalism and marketing – while there, she brought her studies to life outside of the classroom by creating projects like a Humans of New York inspired photo-story series, launching a viral video campaign that received international media coverage from outlets like Cosmopolitan and The Independent UK, and traveling to hackathons to build products like an emotion interpreter for people with high functioning autism.

A lifelong learner with a passion for storytelling and inspiring social change, Elle makes it her mission to create work that turns the conversation from “Somebody should really do something about that” into “I AM that somebody.”

Ryan D’Arcy

Group Account Director, McCann Erickson

After having obtained a Bachelor of Science in hospitality/travel and tourism management at Florida International University, Ryan returned to his native Trinidad & Tobago to contribute to nation-building and giving back to his country. He started by joining the Tourism & Industrial Development Company of Trinidad & Tobago, where he headed international marketing initiatives for five of the country’s tourism niche markets.

Ryan holds a senior post at the leading ad agency in the world, McCann Erickson, as group account director, leading brands from past to present like BP Trinidad & Tobago, RBC Royal Bank, Tourism Development Company, Tobago House of Assembly, e TecK, Ministry of Tourism, Ministry of Trade, American Airlines, Nissan, T&T Film Company, Nestle Purina Petcare and Maggi, Heineken, Green Sands, General Finance Corporation, Involve Financial, St. Lucia Tourist Board, KISS Baking, the Bermudez Group and the Massy Group.

Oli Gardner

Co-Founder, Unbounce

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

Nate Hartmann

CEO & Digital Strategist, Yellow Box

Nate Hartmann is the CEO and lead digital strategist at Yellow Box. He received a master’s in advertising from the the University of Illinois Urbana-Champaign, where he concentrated his research on social media’s impact on brand attitudes and purchase intention.

Nate founded Yellow Box in 2010 and has overseen its growth from a content agency to a full-service digital agency. Focusing on inbound marketing, entrepreneurship, and digital public relations, he’s used his experience to help redesign curriculum at the University of Illinois’s College of Media as an adjunct instructor. While teaching, he incorporated HubSpot and Google certifications to better reflect shifting industry trends and prepare students for the changing digital space.
He regularly speaks on trends in digital marketing and has been featured in the Associated Press, Inc. Magazine, and other business publications.

When not glued to his laptop, he’s probably rewatching 30 Rock or complaining about the weather in Chicago.

Photo of Richard Holberg

Richard Holberg

Vice President of Creative Strategy and Branding, Gavin

Rick is the Vice President of Creative Strategy and Branding at Gavin, a boutique branding and communications agency in York, PA. Rick has over 35 years of experience managing all aspects of Integrated Marketing Communications agency operations and client relationships. Focused on creating brand strategy that builds enhanced market presence through creativity and visual design.

Rick is a past recipient of the Central Penn Business Journal’s Forty Under 40 Award, Kutztown University’s Young Alumni of the Year Award, and the American Advertising Federation Silver Medal Award. He holds a master’s degree in Communication Arts with a concentration in Public Relations and Advertising.

Nona Jones

Strategic Partner Manager, Facebook

Nona Jones is Strategic Partner Manager, Communities for Facebook, the world’s leading social networking and social media company. In her role, Nona is responsible for helping develop and drive the product strategy undergirding Facebook’s mission of giving its 2 billion members the power to build community and bring the world closer together. Nona’s work partners Facebook with communities of faith,  youth-development organizations, communities of color, and women-serving organizations to broaden their reach and deepen their real-world impact.

Prior to Facebook, Nona served as Chief External Affairs Officer for PACE Center for Girls, the Florida-based, statewide network of 19 Centers where she led Federal and State  Legislative Advocacy, Program Expansion, Resource Development and Brand Strategy.  Immediately prior to PACE, Nona served as Public Affairs Director for Gainesville Regional Utilities where she received the American Public Power Association’s Robert F. Roundtree Rising Star Award as national peer recognition of her leadership while under the age of 35.

Nona is currently President of the Gainesville (FL) Chapter of The Links, Incorporated and most recently served as Secretary of the Florida Juvenile Justice Association Board of Directors and on the Georgia Statewide Human Trafficking Task Force. She is a graduate of Leadership Florida Class XXXI and the Presidential Leadership Scholars Program, a unique leadership development initiative led jointly by President Bill Clinton and President George  W. Bush. Nona has been profiled by ESSENCE Magazine as an Under 40 Woman to Watch and Florida Trend Magazine as one of Florida’s 30-Something All-Stars. She holds a Bachelor in Communications and Master of Business Administration from the University of Florida where she has been recognized as an Outstanding Young Alumnus.


David Kim

Senior Solutions Consultant, Demandbase

David is a Senior Solutions Consultant at Demandbase, where he speaks to marketers every day about the challenges they are facing and consults on marketing automation solution and strategy to overcome those challenges. Previously, he was the top solutions consultant at Marketo in 2016 and he continues to help marketers from various industries and company sizes.

David graduated from the University of Florida with a degree in Business, minoring in East Asian Language & Literature and Sustainability Studies. He was also a proud member and performer of UF’s improv troupe, Theater Strike Force, and enjoys acting in short films and comedy skits when he has time.


Alex Liebold

Creative Director, 160over90

Since graduating from Savannah College of Art and Design in 2005 with an MFA in graphic design, Alex Liebold has worked with big and small agencies up and down the east coast. As creative director at 160over90, Alex works with design and account teams to build strategy, marketing plans, and the creative work. He’s collaborated with clients including The University of Florida, Comedy Central, Saucony, The Miami Dolphins, Ferrari, The Philadelphia Eagles and SpikeTV.

His work has been shown in STEP, HOW, FPO’s Best of 2012, Brand New, Graphis, the CASE Awards and DesignWorkLife. He also serves on the board of AIGA Gainesville.

Eric Page

AVP, Enrollment Marketing, Carnegie Dartlet

Eric is an AVP for Enrollment Marketing for Carnegie Dartlet, a leading digital marketing firm for higher education. He works with colleges and universities in 13 states providing innovative solutions to reach prospective students. Eric joined Carnegie after spending six years leading marketing and communications efforts on university and college campuses. As director of recruitment and communications at the University of Iowa, he helped recruit and enroll the largest, most diverse, and highest-achieving class in the history of the University.

David Ross

Director of Client Partnerships at PlatformQ Education

David Ross is the Director of Client Partnerships at PlatformQ Education. He helps nonprofits implement inbound marketing strategies and technology so they can more efficiently and effectively leverage the web to achieve their business objectives.

David graduated from the University of Massachusetts – Amherst with degrees in economics and psychology.

Matthew Sams

Partner/Director of Strategy, Firefli
Adjunct Professor of English, Virginia Tech

Matthew Sams is a founding partner at Firefli, a digital strategy agency specializing in custom web design and development, content marketing, social media, and digital advertising. He oversees all strategic initiatives for clients, but at the most basic level, Matthew’s role consists of analyzing brands and strategizing the most effective ways to their reach audiences via digital means.

Matthew earned undergraduate and master’s degrees in English (with focuses on professional writing and rhetoric) from Virginia Tech. Prior to Firefli, he was the lead web content producer and a marketing specialist at Carilion Clinic, a sports writer for The Roanoke Times, and a technical writer at Virginia Tech.

He is fanatical about Hokie football, a life-long Baltimore Orioles apologist, a craft beer lover, and always on the lookout for a good concert.


Walter Winn

Walter Winn

National Account Manager, Sharpspring

A graduate of the University of Florida and experienced SaaStr, Walter spent two years at Feathr as their Chief Data Evangelist. It was his prerogative to educate industry leaders on how to consolidate and leverage their data; allowing them to run highly personalized and trackable campaigns.
Now a Key Accounts Manager at SharpSpring, Walter is responsible for assisting agency partners with their account needs, strategically increasing their revenue, and collaborating to help optimize their digital game plans.
When he’s not totally engrossed in the world of tech, Walter can probably be found playing ultimate frisbee, scuba diving, or cheering for his alma mater, the Gators!

Quick Facts

36 credit hours
100% online via
recorded lectures & live class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May

Courses follow the UF Academic Calendar

Download Info Packet


Application Deadlines

Fall Semester
April 1

Spring Semester
October 1

Summer Semester
February 1


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