UF CJC Online offers eight professionally focused master’s specializations designed to challenge, enhance skills and prepare students for exciting careers. Students who complete all degree plan requirements receive a Master of Arts in Mass Communication degree from the nationally renowned College of Journalism and Communications at the University of Florida. Although the curriculum is 100% online, your diploma will look the same as if you had attended an in-residence program.
UF CJC Online transforms lives through graduate education founded in theory and influenced by industry. We offer the most comprehensive, digitally focused online graduate programs in the world. Discover which specialization is right for you by reading more about the specializations below or taking our quiz.
Core Competencies of Audience Analytics:
To prepare students with the theoretical foundations, industry knowledge, and analytical tools to understand the nature, value, and behaviors of audiences across multiple media platforms and disciplines.
To equip students with the analytical tools and methodological foundations to assess and analyze audience-related datasets, and to understand how to use such data in order to make informed decisions.
To familiarize students with the analytical tools available for understanding and segmenting audiences and consumers in traditional and digital media.
To cultivate a global and diverse perspective and appreciation of audiences everywhere and to prepare students to understand and serve diverse audiences.
To help students become wise users and consumers of data, to develop data literacy, and provide an ethical grounding in the analytics practice.