The Social Media Advisory Council: Experts keeping you up to date with our ever-changing industry

The Advisory Council to the master’s degree program in Social Media is comprised of people who broadly represent the demographics of the profession globally. Members are leaders from a wide range of communication careers in business. Council members have unique access and insight into marketing, branding, and communications in a variety of industries.

The Advisory Council role is two-fold. First, the council helps the college confirm and document the skills and capabilities that employers seek in graduates of the social media master’s degree program. Second, the council helps to ensure that the program has adequate resources and a relevant, well-designed curriculum to provide students with the capabilities, knowledge and behaviors necessary to succeed. The Council is chaired by the graduate director of the program.

Social Media Advisory Council - Natalie DeVries

Natalie DeVries

Senior Manager of Digital and Social Media Communications, The Coca-Cola Company

Natalie DeVries is senior manager of digital and social media communication at The Coca-Cola Company. DeVries is responsible for developing global, digital analytics strategy for Coca-Cola Journey and targeted innovation for Coca-Cola’s digital public affairs and communication team. DeVries leads the metrics strategy behind the company’s corporate website, which transformed into a consumer-facing, responsive, digital magazine – Coca-Cola Journey. In addition to digital analytics and targeted innovation, DeVries is responsible for Coca-Cola Journey’s international strategy.

Prior to joining Coke, DeVries managed social media at General Motors Corporation, where she led digital and social media communication for various projects including the Chevrolet Volt. During her tenure at GM, Natalie was manager of the global technology group and internal communications at GM’s Latin America, Africa and Middle East (LAAM) region; a role she assumed after working as the associate manager for e-business in LAAM’s vehicle sales, service and marketing department.

DeVries holds a bachelor’s degree in business and a master’s degree in communication with an emphasis in interactive new communication technologies from Florida State University.

Social Media Advisory Council - Juanjo Duran

Juanjo Duran

NA Multicultural Content Team Lead, YouTube

Juanjo Duran leads the NA multicultural content team at YouTube. Duran and his team develop relationships with partners that own and create Multicultural content for Google’s video platform. Prior to his current position Duran several years developing new areas for Televisa in the U.S., part of his responsibilities included leading the new business team and overseeing the company’s U.S. Hispanic and Latam digital team. Before that, Duran managed the U.S. commercial initiatives for Satmex, the Mexican satellite operator.

Social Media Advisory Council - Kelly FrankKelly Frank

Director of Content, WTSP

Kelly Frank is Director of Content for CBS affiliate, WTSP in Tampa, Florida. Kelly oversees content across all platforms for the newsroom, which is in the 13th market in the country. Prior to assuming this role in Tampa in June, Kelly spent nearly three years as the Director of News and Digital Content for the CBS affiliate, WBNS in Columbus, Ohio. She previously worked as Executive Producer, U.S. Operations for CNN where she supervised several show teams over four plus years, working with Kyra Phillips, Ali Velshi, Tony Harris, Randi Kaye and Ashleigh Banfield. She was part of the team that took home three Peabody Awards for coverage of the 2008 election, the 2010 Gulf Oil spill and coverage of the Arab Spring.

Before working at CNN, Kelly was an Executive Producer in Washington DC for Fox-owned WTTG, overseeing morning news and then evening news. She moved to the nation’s capital after spending 6 years as an Executive Producer and Producer for NBC affiliates in Phoenix, Milwaukee and Columbus, Ohio. In her time overseeing WBNS, the news operation won 6 regional Edward R. Murrow Awards, was nominated for 83 Emmys with 33 wins including News Excellence & Overall Excellence, 27 SPJ Awards including the First Amendment Award and 32 Associated Press Awards.

Kelly graduated with a BA in English from Kentucky Wesleyan College where she is in the Athletic Fall of Hame for her time as a softball pitcher. She also holds a Masters Degree in Social Media from the University of Florida. The best part of Kelly’s life though is her two young daughters Gracen and Avery and her partner Katherine Green (also a UF alum!).

Social Media Advisory Council - Kerensa Hogan

Kerensa Hogan

Lead, Product Marketing Manager at Twitter

From cable networks and computer peripherals to tourism and mobile apps, Kerensa’s list of employers have been The Discovery Channel, Dreamworks, Logitech, and eBay. She was also at Razorfish, San Francisco Travel, TechTarget, and Adobe. In between those household names she was part of a C-funded startup that went on to a successful acquisition by Dell for $129 million.

Now at Twitter, she is doing her to part to enable the public conversation and democratize news for all as a Lead, Product Marketing Manager. Her role requires her to manage a small team responsible for major product launches and product adoption. You can follow her at @specialksf, her Tweets are her own.

Social Media Advisory Council - Cameron Magruder

Cameron “Scooter” Magruder

New Media Personality, Influencer, Host at YouTube

Cameron “Scooter” Magruder is an award-winning content creator who’s work has been featured on The Today Show, ESPN, Bleacher Report and more. He has also done campaigns with AT&T and the Dallas Cowboys. Magruder’s videos are a blend of sports comedy and gaming humor, ranging from “Things Gator Fans Say” to “Top 100 Things Fortnite Players Say”.

Magruder graduated from the University of Florida with a degree in telecommunication production and firmly believes THE FLORIDA GATORS WILL WIN THE NATIONAL CHAMPIONSHIP. You can follow him @ScooterMagruder or subscribe to his YouTube Channel here: YouTube.com/ScooterMagruder. “Throw him the alley.”

Social Media Advisory Council - Robin O'Callaghan

Robin O’Callaghan

Instructional Designer, Alexa Data Service Team at Amazon

Robin O’Callaghan is Virtual Instructional Designer for the Alexa Data Services Virtual Operations Division. She is responsible for developing online programs to support Alexa Data Associates and Team Managers and onboarding for all virtual employees. Prior to her role at Amazon, O’Callaghan was a Co-Coordinator of the Minnesota Online Quality Initiative and a Senior Instructional Designer in the Teaching, Learning and Technology (TLT) department at Winona State University (WSU). In this role, she was responsible for supporting faculty with online and blended course design. O’Callaghan was also responsible for developing social media content, strategies, and analyze analytics for several social media channels targeting students.

Before moving into higher education, O’Callaghan spent nearly 15 years in broadcasting and public relations where she wore many hats including producer, reporter, anchor, and communication specialists. O’Callaghan has was also one of our first adjuncts hired in the UF online social media program where she taught the introductory course for about five years.

Social Media Advisory Council - Hillary Pollack

Hillary Pollack

Research Manager, Twitter

Hilary Pollack is a Research Manager at Twitter. Pollack and her team are focused on partnering with media agencies to conduct thought leadership studies using qualitative and quantitative methods to provide actionable insights and data needed to prove Twitter’s success as a key channel within media plans. Prior to her role at Twitter, Hilary was working at Bluefin Labs, a social TV analytics company acquired by Twitter, where she analyzed publicly available social media data to help make recommendations to brand advertisers and TV networks. She holds a bachelor’s degree in Statistics from the University of Florida and a master’s degree in Applied Statistics from Cornell University. You can follow her at @hpollack.

Social Media Advisory Council - Andrew Selepak

Andrew Selepak

Social Media Program Director, University of Florida

Andrew Selepak, Ph.D., is program director for the Social Media and Web Design online master’s degree specializations. He holds a Bachelor of Arts from the University of Virginia in American history, a Master of Arts from George Mason University in communications and a Ph.D. from the University of Florida in mass communication. His research interests include political communication, online and social media, video games, music and websites. Specifically, Andrew has researched extremist groups and their use of the Internet and various forms of media to recruit and spread their message.

Social Media Advisory Council - Jonathan Smiley

Jonathan Smiley

Product Designer, Facebook

Jonathan Smiley is a Product Designer for Facebook, having previously worked as Principal Designer for Quantcast and Partner at product agency ZURB in California. He focuses primarily on systems design and enjoys exploring the nuances of how people use and engage with a complex ecosystem. He created the open source framework Foundation and still enjoys the technical side of prototyping and testing. Aside from that he’s into all sorts of nerdy things and loves talking about anything from rockets to video games. Jonathan lives with his wife, also a product designer, in San Jose.

Quick Facts

38 credit hours for master's degree
12 credit hours for graduate certificate
100% online
recorded lectures & live online lectures
Fall Semester: August-November
Spring Semester: January-March
Summer Semester: May-August

Download Info Packet


Application Deadlines

Fall Semester
July 1

Spring Semester
November 1

Summer Semester
April 1



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