As of January 1st, 2016, The College of Journalism and Communications has adopted a new curriculum for the Graduate Certificate in Social Media.
The social media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight to assist in their careers. The professional certificate includes four courses that can be completed two semesters.
All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.
Students must complete the following two courses:
MMC5006 Introduction to Multimedia Communications: 3 credit hours
An introduction to the strategic use of multimedia communications tools. Students will examine the diverse channels available to communication professionals and demonstrate their effective use. Topics include social media/multimedia writing and management; use of media for integrated communication campaigns; integration of marketing, branding and public relations in multimedia communications; careers in multimedia communications; responsibilities of communications professionals; and the impact of media technologies.
MMC5636 Introduction to Social Media: 3 credit hours
A strategic look at social media platforms and their use in media and business environments. The course considers the evolution in social communication through contemporary state-of-the-art practice. Diverse social media platforms are analyzed for how they are best used as news sources, branding platforms, and engines of business growth. The course will also focus on content creation, how to increase ROI in social media, social analytics and viral campaigns.
Students choose two of the following four courses:
MMC6728 Branding Using Social Media: 3 credit hours
Students will create an Integrated Marketing Communication (IMC) plan, describe the role the social media marketing plan plays in the IMC, develop a social media plan with a focus on branding, and analyze the impact of social media on branding efforts. Using this understanding as a foundation, students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding.
ADV6325 Advertising and Social Media: 3 credit hours
Students will learn how to develop, write, and maintain a social advertising campaign for a variety of clients. Using case studies, students will gain insights into factors that prove crucial to successful social media campaigns. Students will learn about transparency and how to advise a client on the risks of advertising through social media channels.
MMC6936 Digital Storytelling: 3 credits
This course is designed to provide students a skill set in digital storytelling production and analysis. Students will develop skills to create effective online stories, learn how to produce such stories using the right equipment, and understand how digital stories differ from those in print, radio and television. Students will look at the changing roles of storytellers in news, promotion, and public service, while discussing and analyzing media consumption habits of the content produced. The course includes aspects of advertising, journalism and public relations to better understand trends online and how to tailor content to reach audiences in new ways.
MMC6949 Professional Internship: 3 credits
There are two components of this course: The first component is participating in an internship, which will allow students to complete projects related to their career goals under the supervision of a practitioner in the field. By the end of the internship, students should be aware of trends in the field, the skills necessary to be employable after graduation, and the importance of networking. The second component of the course is attending the lecture, where students learn job-search skills specific to the social media field, such as writing resumes and cover letters, interviewing, networking and negotiating a salary. By the end of the course, students will have a fundamental understanding of using career research tools, proposing ideas to non-technical coworkers and creating e-portfolios to showcase their work. Specifically, the course will connect the internship experience to the job search so students can feel confident marketing their skills after graduation.
Many types of students apply for the social media graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.
Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.
Contact us today if you would like more information on the graduate certificate.