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ATTRACT. CONVERT. NURTURE.

The University of Florida online Master of Mass Communication specialization in Digital Strategy is a first of its kind program designed to produce graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions.

What is Digital Strategy?

Digital Strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. The Digital Strategy master’s specialization is designed to challenge students to develop effective messaging to drive increased conversions and create loyal customers. Courses are designed to teach students how to:

  • Create compelling copy for any digital channel from websites and email marketing to social media
  • Generate leads through creative and strategic messaging
  • Develop meaningful branding that resonates with consumers
  • Improve business outcomes using Customer Relationship Management (CRM) tools
  • Create an efficient and effective user experience for websites

University of Florida Online Master’s Specialization in Digital Strategy

The online Master of Arts in Mass Communication with a specialization in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in a capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Courses are 12 weeks in length and are offered three semesters per year in Fall, Spring, and Summer. Full-time students are able to complete the master’s specialization in as few as 16 months.

Unique Learning Experience

UF CJC Online programs are designed for students who crave:

  • Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
  • The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
  • Networking opportunities with peers, alumni, instructors, and guest lecturers
  • Professional growth and advancement opportunities
  • Creative storytelling skills
  • A transformative student-centered learning experience
  • Personalized attention from highly engaged faculty
  • An affordable and respected graduate degree from a top-10 public university

Core Competencies of Digital Strategy

Graduates of the Digital Strategy master’s specialization will be able to:

  • Write effective copy to tell a brand’s story
  • Generate leads on social media platforms
  • Develop strategies for positive ROI
  • Utilize performance marketing techniques
  • Create effective messages and measure results
  • Reach new customers in targeted ways
  • Enhance inbound marketing strategies
  • Measure and effectively communicate marketing KPIs
  • Understand and fully implement best SEO practices

Core Courses of Digital Strategy

  • Copywriting for Digital Messaging
  • Lead Generation and Management
  • UX Theory and Research
  • Inbound Strategy
  • Social Media Advertising
  • Search & Display Advertising
  • Mass Communication Theory
  • Strategic Communication and Ethics

 

Application Deadlines: 

Fall: July 1

Spring: November 1

Summer: April 1

Careers in Digital Strategy

Specific positions you may qualify for upon graduation include:

  • Chief Marketing Officer
  • Digital Marketing Director
  • Marketing Analyst
  • Marketing Strategist
  • Online Advertising Director
  • Online Marketing Director
  • SEO Manager
  • UX Strategist

START YOUR APPLICATION


Quick Facts

36 credit hours
100% online
recorded lectures & live online meetings
Fall Semester: August-November
Spring Semester: January-March
Summer Semester: May-August

Download Info Packet

University-of-Florida-Merit

Application Deadlines

Fall Semester
Extended to August 1

Spring Semester
November 1

Summer Semester
April 1

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What Our Alumni Say

The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.

Kimberly Devitt

Marketing Manager, Corkcicle
UF MA '16

Do you want more information? Contact Us!