The University of Florida online Master of Mass Communication concentration in Digital Strategy is a first-of-its-kind program designed to produce graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions.

What is Digital Strategy?

Digital Strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. The Digital Strategy master’s concentration is designed to challenge students to develop effective messaging to drive increased conversions and create loyal customers. Courses are designed to teach students how to:

  • Create compelling copy for any digital channel from websites and email marketing to social media
  • Generate leads through creative and strategic messaging
  • Develop meaningful branding that resonates with consumers
  • Improve business outcomes using Customer Relationship Management (CRM) tools
  • Create an efficient and effective user experience for websites

University of Florida Online Master’s Concentration in Digital Strategy

The online Master of Arts in Mass Communication with a concentration in Digital Strategy includes 36 credit hours— 33 hours of coursework plus three final credits in a capstone course. The program curriculum is guided by an Advisory Board of top industry experts, with courses taught by industry professionals and University of Florida faculty. Courses are 16 weeks in length and are offered three semesters per year in Fall, Spring, and Summer. Full-time students can complete the master’s specialization in as few as 16 months.

Quick Facts

36 credit hours
100% online via recorded lectures & live class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May

Application Deadlines

Fall Semester
Priority Deadline: April 1
Final Deadline: June 1
Spring Semester October 1
Summer Semester February 1

# 1

Public University

Wall Street Journal 2023

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Unique Learning Experience
UF CJC Online programs are designed for students who crave:

  • Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
  • The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
  • Networking opportunities with peers, alumni, instructors, and guest lecturers
  • Professional growth and advancement opportunities
  • Creative storytelling skills
  • A transformative student-centered learning experience
  • Personalized attention from highly engaged faculty
  • An affordable and respected graduate degree from a top-10 public university

Graduates of the Digital Strategy master’s concentration will be able to:

  • Write effective copy to tell a brand’s story
  • Generate leads on social media platforms
  • Develop strategies for positive ROI
  • Utilize performance marketing techniques
  • Create effective messages and measure results
  • Reach new customers in targeted ways
  • Enhance inbound marketing strategies
  • Measure and effectively communicate marketing KPIs
  • Understand and fully implement best SEO practices

Specific positions you may qualify for upon graduation include:

  • Chief Marketing Officer
  • Digital Marketing Director
  • Marketing Analyst
  • Marketing Strategist
  • Online Advertising Director
  • Online Marketing Director
  • SEO Manager
  • UX Strategist

Application Deadlines: 

Fall Semester: April 1
Spring Semester: October 1
Summer Semester: February 1

Tuition and Fees:

$484.48 per credit hour
Total Cost: $17,441

The online aspect of the MAMC program provided the flexibility I needed to continue my job and earn my graduate degree at the same time. Overall, I found my experience in UF’s College of Journalism and Communications to be both stimulating and rewarding. The knowledge I have gained from my interactions with students and professors in the program has been invaluable to my professional growth. If it weren’t for the foundation I received from the University of Florida, I wouldn’t have my dream job today.

– Kimberly Devitt, Marketing Manager, Corkcicle, UF MA ’16

Digital Strategy Program Information

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