Social Media Graduate Certificate

The social media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight to assist in their careers. The professional certificate includes four courses that can be completed in two semesters.

All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.

View the Degree Plan


Introduction to Multimedia Communication – MMC 5006

As the media landscape continues to shift, it is imperative that those working with media messages thoroughly understand the digital world in terms of creating digital content that resonates with audiences through different media. Intro to Multimedia takes the traditional craft and attributes of telling stories and merges them with new techniques to create diverse digital media.

This course is designed to provide students a new skillset in digital storytelling ideas, production, and analysis. Students will produce creative online stories that reverberate with the widest audience possible. Creating impactful stories will require a new understanding and thought process of how digital stories differ from those in traditional media. To do this, we will look at the changing roles of storytellers in news and marketing while discussing and analyzing media consumption habits that encourage a seamless transition from active audience member to creator.

Intro to Multimedia will include aspects of advertising, journalism, and public relations to better understand online trends. It will further help students learn how to tailor their messages to reach audiences in new ways that will stick in the minds of the targeted audience. This course focuses on three core concepts simultaneously: creativity, production, and distribution. Through these concepts, base knowledge of the technological media landscape will be enhanced, culminating in the ability to see an idea, nurture it in an original way, and create unique, effective content in the desired online medium.

Credits: 3. Prerequisites: none

Introduction to Social Media – MMC 5636

This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.

Credits: 3. Prerequisites: none

Branding Using Social and Mobile Media – MMC 6728

In this course, students will develop a strategic social media plan focusing on branding and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding. Using current case studies and step-by-step processes, students will learn to maximize online efforts while maintaining brand continuity and consistency.

Credits: 3. Prerequisites: none

Social Media Management – MMC 6730

In this course, students will learn to establish social media key performance indicators based on an organization’s goals. Students will apply strategic collaboration, tactical execution, and measurement of social media efforts to reinforce online marketing goals. Students will create social media strategies and tactics, content planning and creation, paid social management and measurement tools, and crisis management for an organization.

Credits: 3. Prerequisites: none

Masters vs. Graduate Certificate

Many types of students apply for the social media graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.

Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.

Contact us today if you would like more information on the graduate certificate.

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