The social media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight to assist in their careers. The professional certificate includes four courses that can be completed in two semesters.
All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.
MMC5006 Introduction to Multimedia Communication: 3 credit hours
The purpose of this course is to teach students a new skill set in digital storytelling through ideas, production, and analysis. To create impactful stories, the students will be introduced to a new understanding and thought process of how digital stories differ from those in print, radio, and television. The students will learn about the changing roles of storytellers in news, promotion, public relations, and marketing while discussing and analyzing media consumption habits that encourage a seamless transition from active audience member to creator. The students will develop skills to produce creative online stories that will reverberate with the widest audience possible and learn video storytelling techniques with Adobe Audition and Adobe Premiere Pro.
MMC5636 Introduction to Social Media: 3 credit hours
This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.
MMC6728 Branding Using Social and Mobile Media: 3 credit hours
In this course, the students will learn to create an Integrated Marketing Communication (IMC) plan, describe the role the social media marketing plan plays in the IMC, develop a social media plan with a focus on branding, and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding.
MMC6730 Social Media Management: 3 credit hours
In this course, the students will learn to establish social media key performance indicators based on an organization’s goals. The students will apply strategic collaboration, tactical execution, and measurement of social media efforts to reinforce online marketing goals. The students will create social media strategies and tactics, content planning and creation, paid social management and measurement tools, and crisis management for an organization.
Many types of students apply for the social media graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.
Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.
Contact us today if you would like more information on the graduate certificate.
36 credit hours for master's degree
12 credit hours for graduate certificate
100% online via
recorded lectures & live online class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May
Courses follow the UF Academic Calendar
Download Info Packet