The social media graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight to assist in their careers. The professional certificate includes four courses that can be completed in two semesters.
All students enrolled in the certificate program will gain an introduction to various social media platforms as well as new areas in mass communication technologies and techniques.
Students must complete the following two courses:
MMC5006 Introduction to Multimedia Communications: 3 credit hours
The purpose of this course is to teach students a new skill set in digital storytelling through ideas, production, and analysis. To create impactful stories, the students will be introduced to a new understanding and thought process of how digital stories differ from those in print, radio, and television. The students will learn about the changing roles of storytellers in news, promotion, public relations, and marketing while discussing and analyzing media consumption habits that encourage a seamless transition from active audience member to creator. The students will develop skills to produce creative online stories that will reverberate with the widest audience possible and learn video storytelling techniques with Adobe Audition and Adobe Premiere Pro.
MMC5636 Introduction to Social Media: 3 credit hours
This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.
Students choose two of the following four courses:
MMC6728 Branding Using Social Media: 3 credit hours
In this course, the students will learn to create an Integrated Marketing Communication (IMC) plan, describe the role the social media marketing plan plays in the IMC, develop a social media plan with a focus on branding, and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding.
ADV6325 Advertising and Social Media: 3 credit hours
This course teaches students to conceptualize, create, polish, and place effective advertisement executions in social media. This course encourages students to expand their creativity and imagination, learn how to concept an ad campaign, how Photoshop works, and enhance their ability to sell products through social channels. In addition, this course helps the student to recognize how to sell themselves as potential employees to companies.
MMC6400 Mass Communication Theory: 3 credits
In this course, the students will learn mass communication theory from its inception as a field of study, its major trends, current applications of previous paradigms, and the development of new currents of thought. The main focus of this course is the integration of current mass communication theory with an individual and organizational online presence. In addition, students will discover how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will learn to apply these theories to their integrative approaches in creative digital communication and design.
Many types of students apply for the social media graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.
Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.
Contact us today if you would like more information on the graduate certificate.