At UF CJC Online, a master’s degree in social media is all about making meaningful online connections and ensuring you have the tools and training to be effective at reaching your audience.
Our first-of-a-kind Social Media master’s degree is about so much more than simply knowing how to use current social media platforms. We teach you how to approach social media marketing in a holistic way, by incorporating writing, video production and brand marketing into a comprehensive online program. We teach you how to use research to drive content creation, how to create effective advertising and public relations campaigns and how to use new and emerging technologies to reach your audience.
Most importantly, we teach you how to pull all of these skills together to craft creative narratives that appeal to your target audience and create meaningful engagement.
In addition to the valuable core content, you can select from a wide range of electives to customize your program to suit your personal interests and career goals. A master’s degree in Social Media from the University of Florida means you will learn the skills necessary to leverage current social media platforms as well as build the foundation you need to provide valuable marketing services to virtually any business or organization.
Generate big ideas and develop your storytelling skills to communicate them to your target audience.
Get a deep understanding of how to engage audiences through creative content and impactful messaging.
Obtain the skills to master the metrics behind communicating ROI to managers and clients.
Core Competencies of the Social Media Concentration
Courses are designed to teach students how to:
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
The online Master of Arts in Mass Communication with a concentration in Social Media includes 36 credit hours: 33 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete their master’s degree in as few as 16 months.
Core Courses of the Social Media Concentration
Fall Semester: April 1
Spring Semester: October 1
Summer Semester: February 1
Mastering the concepts of social media marketing and how they fit within the larger marketplace will position you for success in virtually any industry, from nonprofit organizations that need to raise money for charitable causes, to sports teams that need content creation in order to build a fan base and sell tickets. You’ll be positioned to help political candidates build interest at rallies and raise donations to support their campaigns. You will be able to strategically help private industry set and achieve sales goals and advance brand recognition.
In short, you’ll be able to use your degree to help drive social change and change the world.
Careers in Social Media
Specific positions you may qualify for upon graduation include:
I was feeling like a “Jill of all trades, master of none" and decided to pursue my masters in digital marketing to better hone my craft as a marketer. What started as a journey to validation and professional development, became a worth-while investment and opportunity to expand what I thought was possible as a digital marketer. I really enjoyed the structure yet flexibility, passion from the professors about the subject matter and the program’s dedication toward a diverse program that is virtual and interactive.Cassandra Gaddis
Social Media Strategist
UF MA '16