Connecting with Audiences in the Social Media Era

University of Florida Online Master’s in Social Media

The online Master of Arts in Mass Communication with a specialization in Social Media includes 36 credit hours: 33 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete the master’s degree in as few as 16 months.

Unique Learning Experience
UF CJC Online programs are designed for students who crave:

  • Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
  • The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
  • Networking opportunities with peers, alumni, instructors, and guest lecturers
  • Professional growth and advancement opportunities
  • Creative storytelling skills
  • A transformative student-centered learning experience
  • Personalized attention from highly engaged faculty
  • An affordable and respected graduate degree from a top-10 public university

Core Competencies of the Social Media Specialization
Courses are designed to teach students how to:

  • Apply best practices on all major social media platforms
  • Create engaging social media content
  • Measure metrics and social media campaign results
  • Increase return on investment for social media campaigns
  • Schedule and manage brand social media accounts

Core Courses of the Social Media Specialization

  • Introduction to Social Media
  • Introduction to Multimedia (Video Storytelling)
  • Branding Using Social and Mobile Media
  • Advertising and Social Media
  • Mass Communication Theory
  • Research Methods in Digital Communication
  • Social Media Metrics and Evaluation

Application Deadlines: 

Fall: July 1

Spring: November 1

Summer: April 1


THINK BIG Generate big ideas and develop your storytelling skills to communicate them to your target audience. ENGAGE Get a deep understanding of how to engage audiences through creative content and impactful messaging. MEASURE Obtain the skills to master the metrics behind communicating ROI to managers and clients.

Careers in Social Media

Specific positions you may qualify for upon graduation include:

  • Brand Advocate
  • Brand Manager
  • Content Manager
  • Digital Marketing Manager
  • Digital Media Manager
  • Engagement Coordinator
  • Online Communication Manager
  • Social Media Strategist
  • Social Media Manager


Quick Facts

36 credit hours for master's degree
12 credit hours for graduate certificate
100% online via
recorded lectures & live online class meetings
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May

Courses follow the UF Academic Calendar

Download Info Packet


Application Deadlines

Fall Semester
July 1

Spring Semester
November 1

Summer Semester
April 1



What will you master? Start Now

What Our Alumni Say

I was feeling like a “Jill of all trades, master of none" and decided to pursue my masters in digital marketing to better hone my craft as a marketer. What started as a journey to validation and professional development, became a worth-while investment and opportunity to expand what I thought was possible as a digital marketer. I really enjoyed the structure yet flexibility, passion from the professors about the subject matter and the program’s dedication toward a diverse program that is virtual and interactive.

Cassandra Gaddis

Social Media Strategist
UF MA '16

Do you want more information? Contact Us!