Connecting with Audiences

At UF CJC Online, a master’s degree in social media is all about making meaningful online connections and ensuring you have the tools and training to be effective at reaching your audience.

Our first-of-a-kind Social Media master’s degree is about so much more than simply knowing how to use current social media platforms. We teach you how to approach social media marketing in a holistic way, by incorporating writing, video production and brand marketing into a comprehensive online program. We teach you how to use research to drive content creation, how to create effective advertising and public relations campaigns and how to use new and emerging technologies to reach your audience. 

Most importantly, we teach you how to pull all of these skills together to craft creative narratives that appeal to your target audience and create meaningful engagement. 

In addition to the valuable core content, you can select from a wide range of electives to customize your program to suit your personal interests and career goals. A master’s degree in Social Media from the University of Florida means you will learn the skills necessary to leverage current social media platforms as well as build the foundation you need to provide valuable marketing services to virtually any business or organization.

Core Concepts

Think Big
Generate big ideas and develop your storytelling skills to communicate them to your target audience. 

Engage
Get a deep understanding of how to engage audiences through creative content and impactful messaging. 

Measure
Obtain the skills to master the metrics behind communicating ROI to managers and clients.

Core Competencies of the Social Media Specialization

Courses are designed to teach students how to:

• Apply best practices on all major social media platforms
• Create engaging social media content
• Measure metrics and social media campaign results
• Increase return on investment for social media campaigns
• Schedule and manage brand social media accounts

Unique Learning Experience
UF CJC Online programs are designed for students who crave:

• Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
• The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
• Networking opportunities with peers, alumni, instructors, and guest lecturers
• Professional growth and advancement opportunities
• Creative storytelling skills
• A transformative student-centered learning experience
• Personalized attention from highly engaged faculty
• An affordable and respected graduate degree from a top-10 public university

More on University of Florida Online Master’s in Social Media

The online Master of Arts in Mass Communication with a specialization in Social Media includes 36 credit hours: 33 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete the master’s degree in as few as 16 months.

Core Courses of the Social Media Specialization

• Introduction to Social Media
• Introduction to Multimedia (Video Storytelling)
• Branding Using Social and Mobile Media
• Advertising and Social Media
• Mass Communication Theory
• Research Methods in Digital Communication
• Social Media Metrics and Evaluation

Application Deadlines: 

Fall Semester: April 1

Spring Semester: October 1

Summer Semester: February 1

Working in Social Media Marketing and Management

Mastering the concepts of social media marketing and how they fit within the larger marketplace will position you for success in virtually any industry, from nonprofit organizations that need to raise money for charitable causes, to sports teams that need content creation in order to build a fan base and sell tickets. You’ll be positioned to help political candidates build interest at rallies and raise donations to support their campaigns. You will be able to strategically help private industry set and achieve sales goals and advance brand recognition.

In short, you’ll be able to use your degree to help drive social change and change the world.

Careers in Social Media

Specific positions you may qualify for upon graduation include:

• Brand Advocate
• Brand Manager
• Content Manager
• Digital Marketing Manager
• Digital Media Manager
• Engagement Coordinator
• Online Communication Manager
• Social Media Strategist
• Social Media Manager

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