Connecting with Audiences in the Social Media Era

University of Florida Online Master’s in Social Media

The online Master of Arts in Mass Communication with a specialization in Social Media includes 38 credit hours: 35 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete the master’s degree in as few as 16 months. Unique Learning Experience UF CJC Online programs are designed for students who crave:

• Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
• The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
• Networking opportunities with peers, alumni, instructors, and guest lecturers
• Professional growth and advancement opportunities
• Creative storytelling skills
• A transformative student-centered learning experience
• Personalized attention from highly engaged faculty
• An affordable and respected graduate degree from a top-10 public university

Core Competencies of the Social Media Specialization Courses are designed to teach students how to:

• Apply best practices on all major social media platforms
• Create engaging social media content
• Measure metrics and social media campaign results
• Increase return on investment for social media campaigns
• Schedule and manage brand social media accounts

Core Courses of the Social Media Specialization

• Introduction to Social Media
• Introduction to Multimedia (Video Storytelling)
• Branding Using Social and Mobile Media
• Advertising and Social Media
• Mass Communication Theory
• Research Methods in Digital Communication
• Social Media Metrics and Evaluation
• Personal Branding and Professional Development
• Social Media and Emerging Technology

Application Deadlines: 

Fall: July 1

Spring: November 1

Summer: April 1

CORE CONCEPTS

THINK BIG Generate big ideas and develop your storytelling skills to communicate them to your target audience. ENGAGE Get a deep understanding of how to engage audiences through creative content and impactful messaging. MEASURE Obtain the skills to master the metrics behind communicating ROI to managers and clients.

Careers in Social Media

Specific positions you may qualify for upon graduation include:

• Brand Advocate
• Brand Manager
• Content Manager
• Digital Marketing Manager
• Digital Media Manager
• Engagement Coordinator
• Online Communication Manager
• Social Media Strategist
• Social Media Manager

START YOUR APPLICATION