Why is a master’s degree in PR important?

It’s a great time to be in PR. 

Indeed.com lists over 40,000 jobs for mid-senior level public relations specialists. Not only do companies want experienced employees, they also want educated individuals who can prove their commitment to career growth. With a master’s degree, you can expect to earn from $60,000 to $110,000+.

University of Florida Online Master’s in Public Relations

The online Master of Arts in Mass Communication with a specialization in Public Relations includes 33 credit hours— 30 hours of coursework plus three final credits in the capstone course. The University of Florida is excited to partner with APCO Worldwide, the largest women and employee-owned communication consultancy in the world. The Public Relations curriculum will teach students cutting-edge strategies employed by APCO and will allow students to work on real-world projects. Additionally, the partnership allows students to connect with top APCO executives, who will help mentor and guide the next generation of communicators. In addition to APCO’s influence, the program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Read more about the UF CJC Online partnership with APCO Worldwide here. Unique Learning Experience UF CJC Online programs are designed for students who crave:

• Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
• The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
• Networking opportunities with peers, alumni, instructors, and guest lecturers
• Professional growth and advancement opportunities
• Creative storytelling skills
• A transformative student-centered learning experience
• Personalized attention from highly engaged faculty
• An affordable and respected graduate degree from a top-10 public university

Core Competencies of the Public Relations Specialization Courses are designed to teach students how to:

• Write strategic communication pieces on behalf of an organization
• Communicate during crises
• Manage a brand’s reputation
• Evaluate and measure change
• Influence public opinion

Core Courses of the Public Relations Specialization

• Strategic Writing for Public Relations
• Public Relations Theory
• Measurement & Evaluation
• Strategy & Messaging

Application Deadlines: 

Fall: July 1

Spring: November 1

Summer: April 1

Careers in Public Relations

Specific positions you may qualify for upon graduation include:

• Crisis Management Agent
• Communications Coordinator
• Event Coordinator
• Global Communications Manager
• Market Research Analyst
• Media Relations Manager
• Multimedia Artist/Animator
• Public Relations Director

START YOUR APPLICATION