Why is a master’s degree in PR important?

It’s a great time to be in PR. 

Indeed.com lists over 40,000 jobs for mid-senior level public relations specialists. Not only do companies want experienced employees, they also want educated individuals who can prove their commitment to career growth. With a master’s degree, you can expect to earn from $60,000 to $110,000+.

University of Florida Online Master’s in Public Relations

The online Master of Arts in Mass Communication with a specialization in Public Relations includes 33 credit hours— 30 hours of coursework plus three final credits in the capstone course.

Unique Learning Experience
UF CJC Online programs are designed for students who crave:

  • Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
  • The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
  • Networking opportunities with peers, alumni, instructors, and guest lecturers
  • Professional growth and advancement opportunities
  • Creative storytelling skills
  • A transformative student-centered learning experience
  • Personalized attention from highly engaged faculty
  • An affordable and respected graduate degree from a top-10 public university

Core Competencies of the Public Relations Specialization
Courses are designed to teach students how to:

  • Write strategic communication pieces on behalf of an organization
  • Communicate during crises
  • Manage a brand’s reputation
  • Evaluate and measure change
  • Influence public opinion

Core Courses of the Public Relations Specialization

  • Strategic Writing for Public Relations
  • Public Relations Theory
  • Measurement & Evaluation
  • Strategy & Messaging


Application Deadlines: 

Fall: July 1

Spring: November 1

Summer: April 1

Careers in Public Relations

Specific positions you may qualify for upon graduation include:

  • Crisis Management Agent
  • Communications Coordinator
  • Event Coordinator
  • Global Communications Manager
  • Market Research Analyst
  • Media Relations Manager
  • Multimedia Artist/Animator
  • Public Relations Director


Quick Facts

33 credit hours
100% online via
recorded lectures & live office hours
Fall Semester starts in August
Spring Semester starts in January
Summer Semester starts in May

Courses follow the UF Academic Calendar

Download Info Packet


Application Deadlines

Fall Semester
July 1

Spring Semester
November 1

Summer Semester
April 1


What will you master? Start Now

What Our Alumni Say

With so many self-proclaimed experts, ninjas, and gurus, I wanted a way to gain an edge over other professionals in the field. The master’s program allowed me to switch industries and advance in a field that I love.

Sean Burke

Marketing Manager, 704Games
UF MA '15

Do you want more information?Contact Us!