While the study and application of public relations is structured around the process of strategic communication, this rapidly growing field incorporates elements of copywriting, graphic design and business to design plans for brand awareness that will help any organization stand out. By crafting deliberate, planned and sustained public relations campaigns, you can build mutual goodwill with your audience while sharing the right information to meet your client’s goals.
At UF CJC Online, we will teach you how to study, cultivate and maintain different types of professional relationships to manage information. How information flows, how it’s accessed, how it’s written and how it’s presented can all mean the difference between a brand or campaign that meets with success or one that never gets off the ground.
The art and science of any strong public relations strategy is grounded in best business practices that are stakeholder-focused, an understanding of social media, the ability to create and manage content and the practice of implementing overall communication strategy. At UF CJC Online, we will teach you to approach public relations like a strategic conversation where you control the narrative to get the results your client needs.
The online Master of Arts in Mass Communication with a concentration in Public Relations includes 36 credit hours— 33 hours of coursework plus three final credits in the capstone course.
Unique Learning Experience
UF CJC Online programs are designed for students who crave:
Core Courses of the Public Relations Concentration
Fall Semester: April 1
Spring Semester: October 1
Summer Semester: February 1
A career in Public Relations can truly take you anywhere you want to go, in business, advocacy, government, higher education and virtually every career field you can name. Some well-known options for a career in this field are working in advertising and marketing, as an Account Executive, or as a Publicist, Spokesperson, or Public Information Officer for a business, agency or organization.
The opportunities to work in this growing field are exciting and endless, as you can also work in the editorial, content creation and copywriting space, in event planning, market research, investor relations, fundraising or direct marketing. You will also be positioned to go into business for yourself as the head of your own firm.
Specific positions you may qualify for upon graduation include:
With so many self-proclaimed experts, ninjas, and gurus, I wanted a way to gain an edge over other professionals in the field. The master’s program allowed me to switch industries and advance in a field that I love.Sean Burke
Marketing Manager, 704Games
UF MA '15