The Global Strategic Communication graduate certificate is a tremendous opportunity for working professionals to learn skills and gain insight into solving global problems. The professional certificate includes four courses that can be completed in two semesters.
The graduate certificate is a popular option for students who wish to enroll in the Audience Analytics, Global Strategic Communication, or Public Relations specializations without first taking the GRE, or for those who want an introduction to global strategic communication concepts without committing to the full master’s degree track. Certificate course credits can transfer into any of our UF CJC Online master’s specializations if a student is admitted to the master’s program.
Enrolling in the global strategic communication graduate certificate program does not require students to take the GRE. You can prepare for and take the GRE while earning your graduate certificate. Once you successfully complete the GRE, you can transition into the full master’s degree track and transfer your credits.
Mass Communication Theory (3 credits)
Over the course of the semester, students will learn about mass communication theory from its inception as a field of study to major trends, followed by current applications of previous paradigms, and finally into the development of new currents of thought. While the main focus of this course is the integration of current mass communication theory with an individual and organizational online presence, we will also focus on how digital platforms can inform the future of theoretical research and vice versa. From a practical perspective, students will be able to apply these theories to their integrative approaches in creative digital communication and design.
Foundations of Intercultural Communication (3 credits)
Our increasingly globalized world has revealed a greater need to effectively communicate across cultures. Today, people from across cultures – some of which were once considered distant and isolated – can instantaneously connect with each other using digital, mobile, and internet technology. With this shift, countries have become increasingly dependent on one another for economic and political security, and uncertainty can often be assuaged using intercultural communications techniques.
This course takes an interdisciplinary approach to the field and provides students with foundational knowledge that they will practice applying to strategic communications through a semester-long blog project that will include peer review AND problem-solving discussions on topics in the news. Students will create the blog using various intercultural communications methods related to a specified global problem.
As a functional part of the course, students will learn how to tailor their communications for a target audience using best practices and research findings and apply it to real-time communications methods through the blog. Through discussion posts, students will also learn the value of staying on top of major news events and contemplate how they can contribute to the world dynamic through their understanding of intercultural communications.
Global Activism and Social Change Communications (3 credits)
The objective of this course is for students to learn how to construct strategies which enhance the reputation of any social enterprise while remaining consistent with the organization’s mission. Students will learn to develop and disseminate carefully crafted messaging consistent with nonprofit values which demonstrate to the governments and other stakeholders of the countries in which the organizations operate that they are valuable contributors to society.
Capabilities learned in the course will include identifying communication strategies and plans, creative and effective social and traditional media outreach campaigns and building a powerful and influential advisory council.
The course will include a case study assignment mid-way through the course, and then a final project for which students will build a promotion plan for a fictitious nonprofit.
Public Affairs Communication (3 credits)
The course is designed to familiarize students with key strategies and tools used in Public Affairs campaigns to influence public policy and public opinion. During the first half of the course, students will explore current thinking about “Public Affairs” as work at the intersection of communication strategies, policy processes and behavior change. Subsequent modules focus on concepts surrounding social responsibility, citizen engagement, and the role of digital technologies in triggering advocacy and action. Mid-course modules address the challenge created by political polarization in America, and then explore globalization of public affairs.
Then in the second half of the course, students will apply this knowledge by suggesting how to organize public affairs, how strategy “really works,” ethics and finally, a “live case” where students will be asked to analyze the issue in real time and propose solutions.
Finally, students will explore how individuals can make a difference by considering what it takes to actually run for public office and win.
Many types of students apply for the global strategic communication graduate certificate. Some seek new skills to apply to their career, while others seek an introduction to graduate school. The graduate certificate program gives students the opportunity to decide if a full master’s degree is right for them. Students take classes and learn exciting new skills while also deciding if graduate school fits into their lives.
Frequently, students start the graduate certificate program and later choose to apply to the full master’s degree to gain more skills and embrace the opportunity to change their lives. The courses in the graduate certificate program apply to the master’s degree, creating a seamless transition into the full master’s program. Click here for a more detailed comparison of the master’s degree and the graduate certificate.
Contact us today if you would like more information on the graduate certificate.