Courses

MMC 6727 - Social Media Metrics and Evaluation

3 Credits

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In this course, students collect and analyze authentic social media campaign data using social media metrics to evaluate performance. The course focuses on identifying key data points, applying measurement and evaluation methods, and interpreting results. Students examine how social media metrics and analytics inform communication and digital strategy.

Prerequisites: None.

Instructors

• Kristin Blitch, M.B.A., M.A.

Recent Syllabi

• MMC 6727 - Social Media Metrics and Evaluation - Gardner - Spring 2026 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Gardner - Fall 2025 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Gardner - Summer 2025 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Felbab - Spring 2025 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Felbab - Fall 2024 (PDF)