Sports Media Graduate Certificate
Curriculum
Courses
Students must complete four courses:
Global Sports Media and Communication – MMC 6936
This course offers a comprehensive exploration of the sports media landscape, focusing on both U.S. and global perspectives. Students will examine the evolution of sports media, its impact on society, and the cultural, ethical, and strategic considerations in a globalized sports world. Through case studies, projects, and discussions, students will develop a foundational understanding of how sports media operates, the role of culture in shaping communication, and how international events and trends influence both sports and media.
Credits: 3. Prerequisites: none
Digital Content Creation and Strategy in Sports – MMC 6936
This course equips students with the skills to design and implement effective digital content tailored for the sports industry. Through hands-on projects and strategic analysis, students will learn to engage diverse audiences, enhance brand narratives, and leverage data-driven insights. Emphasizing ethical practices and inclusivity, the course prepares graduates to thrive in the dynamic landscape of sports media and communications.
Credits: 3. Prerequisites: none
Sports Media Analytics – MMC 6936
This course equips students with the skills to analyze and interpret data within the sports media landscape. Emphasizing the use of advanced analytics and visualization techniques, students will learn to transform complex data into actionable insights that enhance content strategy and audience engagement. By integrating theory with practical applications, the course prepares graduates to leverage data effectively in decision-making processes for sports media organizations.
Credits: 3. Prerequisites: none
Sports Media Innovation and Entrepreneurship – MMC 6936
This course focuses on equipping students with the skills to launch and manage innovative ventures in the rapidly evolving sports media landscape. Students will explore emerging technologies, creative content strategies, and entrepreneurial principles to develop groundbreaking media solutions. By combining theoretical frameworks with practical projects, the course prepares graduates to launch and lead successful ventures that redefine the sports media experience.
Credits: 3. Prerequisites: none
Fees
Total Florida-Resident Cost: $6,370
Total Non-Florida-Resident Cost: $6,370