Strategic Applications of Neuroscience in Communications and Media

UF CJC Online is partnering with the Hamburg Media School to offer a special course during the Fall 2019 and Spring 2020 semesters. The Strategic Applications of Neuroscience in Communications and Media course is the first of its kind and is the result of groundbreaking research from the University of Florida College of Journalism and Communications professor, Dr. Sylvia Chan-Olmstead, and the Hamburg Media School’s, Dr. Lisa-Charlotte Wolter.

This three-credit course is designed for everyone interested in a deeper understanding of consumer neuroscience approaches from a strategic media, brand, and communication perspective.

In this course, students will examine how to strategically apply consumer neuroscience knowledge related to managing media, brands, and communications. While there will be sufficient attention given to companies adopting neuroscientific approaches, the course will also focus on emotional measurement tools. Strategically using consumer neuroscience for media and communications requires the understanding and leveraging of fundamentals and key trends of neuroscientific theories and measurement tools. Students will learn basic theoretical concepts and a broad range of relevant methods used in the industry. Individual projects in consumer neuroscience will be carried out and students will be able to elaborate on emotional data and neuroscientific concepts. The elective enables students to plan, set up and evaluate consumer neuroscience studies, which is a vital skill for marketing, media and communication management career development.

Current CJC graduate students are encouraged to add this unique course as an elective and can contact Tiffany Robbert at trobbert@jou.ufl.edu to register.

This course is also available for non-degree seeking individuals. For more information, please contact Tiffany Robbert at trobbert@jou.ufl.edu.

Posted: July 18, 2019
Category: Uncategorized