What Can You Do With a Master’s Degree in Digital Strategy?
By Evan Kropp
Digital strategy encompasses all the essential facets of digital or online marketing, from social media campaigns and content marketing to search engine optimization and data analytics. To develop strong digital strategy skills is to prepare for success in a connected world where aligning marketing campaigns with business goals is more important than ever.
It’s a challenging field, but a rewarding one. From designing a political campaign to creating social media buzz about a new product, experts in digital strategy help businesses stay competitive, reach audiences, and drive growth.
There are proven paths to careers in digital strategy for professionals who earn a master’s degree. With digital platforms increasingly shaping consumer behavior, demand for experts who can develop and execute a comprehensive digital strategy is growing. Careers in this field include marketing, communications, media, consulting, and more.
What Is Digital Strategy?
Digital strategy is a comprehensive marketing approach that leverages digital technologies and focuses on enhancing customer experiences, streamlining operations, and gaining a competitive edge. It integrates digital tools and platforms for marketing, sales, customer service, and product development.
A well-crafted digital strategy aligns technology with overarching business goals, ensuring that digital investments contribute meaningfully to organizational success. Key components of a digital strategy include setting clear objectives, understanding target audiences, selecting appropriate digital channels, and establishing metrics for success.
Digital strategy professionals continuously evaluate and adapt to keep pace with the latest technology innovations and customer needs. This ensures they oversee the creation of digital experiences that resonate with customers and drive sustainable growth.
Potential Careers in Digital Strategy
Digital strategy is less a career field than a collection of skills and knowledge that people can apply to many jobs to help them do better, particularly in digital marketing and communication. A degree in digital strategy can boost performance in various careers. Potential career paths include:
- Digital Strategist. Designs and oversees integrated digital campaigns that align with business goals, analyzing performance and optimizing strategies.
- Content Strategist. Plans, creates, and manages digital content to enhance user experience and support brand messaging across channels.
- SEO/SEM Specialist. Optimizes website content and structure to improve search engine rankings and manages paid search advertising campaigns.
- Social Media Manager. Develops social media strategies, creates content, engages audiences, and monitors analytics to build brand presence.
- Digital Marketing Manager. Leads marketing efforts across digital platforms, coordinating email, web, social media, and mobile campaigns.
- UX Strategist. Aligns user experience design with strategic business objectives to improve customer satisfaction and engagement.
- Analytics or Marketing Data Analyst. Interprets web and campaign data to guide marketing strategy and demonstrate return on investment.
- Brand Strategist. Crafts and refines a company’s digital identity, ensuring consistency across platforms and touchpoints.
All these roles are essential to helping organizations compete and grow in a digital-first world.
The Outlook of Careers in Digital Strategy
The career outlook for digital strategy-related roles is solid, with several positions experiencing faster-than-average growth. According to the U.S. Bureau of Labor Statistics (BLS), the demand for advertising, promotions, and marketing managers is projected to grow 8% from 2023 to 2033, outpacing the average for all occupations. Maintaining and expanding an organization’s market share through effective marketing campaigns drives this growth.
Market research analysts, who play a crucial role in understanding consumer behavior and informing digital strategies, are also projected to experience an 8% growth in employment, according to the BLS.
These trends indicate a strong demand for professionals skilled in digital strategy in digital marketing, web development, and data analysis. As businesses prioritize their digital presence, opportunities in this field are expected to remain plentiful.
The Master’s in Digital Strategy From the University of Florida College of Journalism and Communications
The online Master of Arts in Mass Communication with a concentration in Digital Strategy from the University of Florida’s College of Journalism and Communications offers a comprehensive 36-credit curriculum designed to equip students with advanced skills in digital marketing, lead generation, and user experience optimization.
The program is one of seven concentrations offered through the online MA in Mass Communication program. Other concentrations include Digital Journalism, Global Strategic Communication, Public Interest Communication, Public Relations, Social Media, and Web Design.
The Digital Strategy program curriculum includes copywriting for digital messaging, inbound marketing strategies, social media advertising, and search and display advertising. The program culminates in a capstone project, allowing students to apply their knowledge to real-world digital strategy challenges. Delivered entirely online, the program provides flexibility for working professionals and can be completed in under two years.
Posted: August 27, 2025
Category: Digital Marketing, UF CJC Online Blog
Tagged as: digital marketing, digital strategy, Evan Kropp
