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Grupp’s Column

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CORPORATE DIPLOMACY: NOT QUITE BUSINESS AS USUAL

Tuesday December 4, 2018

Robert Grupp Adjunct Instructor and Director, Global Strategic Communication Master’s Degree Program College of Journalism and Communications, University of Florida As the recent U.S. mid-term elections demonstrated, it is particularly difficult to have conversations about politics and social issues with people who hold views different than your own. These conversations are always challenging, but when […]
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What Makes Communication Strategic?

Tuesday March 7, 2017

by Robert W. Grupp, Graduate Program Director, Global Strategic Communication, University of Florida It has been said that the term “strategic communication” is used with such ubiquity that it becomes almost meaningless. I’ll admit the word “strategic” is to communications a bit like “proprietor’s special reserve” is to wine. It sounds impressive, but does it actually […]
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Knowing the Business of the Business

Friday June 17, 2016

by Robert W. Grupp, Graduate Program Director, Global Strategic Communication, University of Florida The Price of Entry into the C-Suite What does it takes to advance into a position of influence among senior management? Bill Margaritis is executive vice president, corporate affairs for Hilton Worldwide. He oversees corporate branding, internal and external corporate communication, government relations and […]
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Millennials Rising: The Next Great Generation

Friday April 22, 2016

by Robert W. Grupp, Graduate Program Director, Global Strategic Communication, University of Florida A New Generation We hear a lot about millennials. They’re described as selfish, entitled, cynical, self-absorbed, and mooching off their parents. But if you look at the research, it shows something very different. This is a passionate group of people who are determined […]
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Why Global Communication is Here to Stay

Tuesday March 29, 2016

by Robert W. Grupp, Graduate Program Director, Global Strategic Communication, University of Florida With a UF Master’s Degree in Global Strategic Communication, Your Glass is More than Half Full When people speak about trends, whether in our profession or in society, they tend to paint a dark picture; portraying a cup half empty, as opposed to […]