By Amy Jo Coffey, Ph.D. Program Manager, MAMC in Audience Analytics It seems our world is drowning in audience and consumer data, but did you ever stop to wonder what happens to all of it? Who analyzes it, why, and what gets done with the insights that get generated? Audience analytics involves a skill set... View Article
By Nathan Mendenhall, digital advertising manager at Digital Resource Jan. 20, 2021 In this modern era, digital advertising is one of the most effective ways to launch, grow, and scale any business online. But just because you run an ad on Facebook or Google doesn’t mean that it will automatically drive your business to success.... View Article
By Logan White, marketing and social media student assistant at UF CJC Online March 1, 2021 Since the launch of MySpace back in 2004, social media has positioned itself as an opportunity to interact with others regardless of physical or geographical barriers. From finding new information to finding the love of your life, social media... View Article
By Leah Antovel, marketing and social media assistant at UF CJC Online Jan. 7, 2021 When students graduate from our Master of Arts in Mass Communication program, some alumni choose to improve upon their skills to become better at their jobs, like First Sergeant in the United States Army, Kevin Doe Crowsyn. Kevin, originally from... View Article
By Leah Antovel, marketing and social media assistant at UF CJC Online Jan. 5, 2021 Students like Sarah Hughey, a 2020 Digital Strategy graduate of our Master of Arts in Mass Communication program, learn skills and develop a network that benefits their lives and careers after graduation. Upon graduating from the University of Maryland in... View Article
By Leah Antovel, marketing and social media assistant at UF CJC Online Nov. 12, 2020 UF CJC Online students excel in and out of the classroom. We spoke with two of our students, Alyssa Varas, a Global Strategic Communication student from Miami, FL, and Ja’kari Clayton, a Public Interest Communication student from Naples, FL, about... View Article
By Leah Antovel, marketing and social media assistant at UF CJC Online Oct. 5, 2020 Applying to graduate school can be daunting. After determining the school or program you’d like to attend, application processes, including letters of recommendation, transcripts and test scores, can be difficult to navigate. The Statement of Purpose is one element that... View Article
By Logan White, marketing and social media student assistant at UF CJC Online October 1, 2020 As many nonprofit fundraisers have come to realize, social media is becoming more important when asking for a gift. For most donors, visiting your Facebook or other social platforms is the first step in considering whether or not to... View Article
By Logan White, marketing and social media student assistant at UF CJC Online August 27, 2020 By now you’ve likely heard of the social media app taking the world by storm – TikTok. Even with the uncertain future of the app in mind, TikTok has highlighted the power of earned media, a type of media... View Article
By Ophir Lehavy, instructor and success coach August 4, 2020 Final projects make many students nervous. As a graduate student, you may feel stretched for time, anxious about receiving good grades, or pulled in many directions. I compiled some tips to help save you time and hopefully ace your final projects. Plan ahead You can... View Article