Courses
MMC 6728 - Branding Using Social and Mobile Media
3 Credits
In this course, students will develop a strategic social media plan focusing on branding and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding. Using current case studies and step-by-step processes, students will learn to maximize online efforts while maintaining brand continuity and consistency.
Prerequisites: None.
Instructors
Recent Syllabi
- MMC 6728 - Branding Using Social and Mobile Media - Blitch - Fall 2024 (PDF)
- MMC 6728 - Branding Using Social and Mobile Media - Blitch - Summer 2024 (PDF)
- MMC 6728 - Branding Using Social and Mobile Media - Fleming - Spring 2024 (PDF)
- MMC 6728 - Branding Using Social & Mobile Media - Fleming - Fall 2023 (PDF)