MMC 6728 - Branding Using Social and Mobile Media

3 Credits

In this course, students will develop a strategic social media plan focusing on branding and analyze the impact of social media on branding efforts. Using the fundamental principles learned in this course as a foundation, the students will map the landscape of social media, create brand strategies for social media marketing, audit the competitive scope of social media activities for a brand, assess the effectiveness of social media engagement strategies, and use the most influential tools in social media engagement and branding. Using current case studies and step-by-step processes, students will learn to maximize online efforts while maintaining brand continuity and consistency.

Prerequisites: None.