Courses
MMC 5449 - Consumer and Audience Analytics
3 Credits
This course offers a broad, non-technical overview of data sources, methods, and tools available to understand, evaluate, and target consumers and audiences. Students will be introduced to the best approaches for transforming consumer and audience data into actionable insights that cultivate business intelligence, enhance marketing & communications efforts, and drive desirable business outcomes. The course covers the full analytics development process including framing the business problem, gathering appropriate data sources, analyzing the data, packaging results, and delivering and integrating the insights.
Prerequisites: None.