MMC 5155 - Copywriting for Digital Messaging

3 Credits

The students in this course will learn the methods of how to stand out, make an audience connect with a company, and to turn a website into a brand story. The students will study the value of design and copy partnership as well as create ads, emails, blog posts, and other marketing content. Students will understand what it means to write for a brand and as a brand. By the end of this course, the students will develop a brand guide and messaging documents for a brand.

Prerequisites: None.