VIC 5315 - Corporate and Brand Identity on the Web

3 Credits

This course synthesizes two different, but complementary, tools of communication: graphic design and assembly (both print and electronic). The students will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied through projects to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork and for designing logos, banners, icons, and navigational elements for online and print formats. The artwork can then easily be exported to the Web or imported into other programs.

Prerequisites: None.