Courses
PUR 6616 - Corporate Reputation and Communication
3 Credits
This course examines the fundamental roles that communication plays in corporate reputation. The students will learn how the corporate reputation affects conceptualization, topics, attributes, monitoring, measurement, evaluation, management, effects, and valuation. This course prepares all students; especially, those involved in corporate reputation consulting, strategic planning, market research, competitive intelligence, and general management. Through interactive projects and assignments, the students explore the various roles communication plays in reputation building, maintenance, change, repair, defense, and evaluation.
Prerequisites: None.