Courses

ADV 5815 - Inbound Marketing Strategy

3 Credits

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This course is designed to give learners the needed knowledge and skills to develop productive and realistic strategies for inbound marketing. The content of this course will provide essential business, marketing and social media information, and activities to assist the learner in understanding the changes, methods, techniques, and strategies used in the processes of conceptualizing, creating, implementing, and measuring inbound strategies and initiatives.

Prerequisites: None.

Instructors

• Joanne DiBenedetto-Leoni, Ed.D.
• Mike Ferrigno, M.B.A.

Recent Syllabi

• ADV 5815 - Inbound Marketing Strategy - Ferrigno - Spring 2025 (PDF)
• ADV 5815 - Inbound Marketing Strategy - Leoni - Fall 2024 (PDF)
• ADV 5815 - Inbound Marketing Strategy - Ferrigno - Fall 2024 (PDF)
• ADV 5815 - Inbound Marketing Strategy - Leoni - Summer 2024 (PDF)
• ADV 5815 - Inbound Marketing Strategies - Leoni - Spring 2024 (PDF)
• ADV 5815 - Inbound Marketing Strategies - Leoni - Fall 2023 (PDF)