Courses

MMC 5636 - Introduction to Social Media

3 Credits

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This course focuses on social media best practices for content, frequency, visuals, and the mechanics behind each practice. Students will learn how social media influences public relations, marketing, customer services, and other aspects of business communications. The course explores the differences between the major social media channels, their evolution, and the current and future status of social media for business.

Prerequisites: None.

Instructors

• Kristin Blitch, M.B.A., M.A.