Courses

MMC 5737 - Lead Generation and Management

3 Credits

---

In this course, students will learn, identify, and acquire skills on best practices of digital marketing and lead generation strategy. Focusing on principles of customer relationship management methodologies and technologies, students will learn how to apply strategic initiatives on customer acquisition, retention, and loyalty in digital business to create a comprehensive lead generation strategic plan.

Prerequisites: None.

Instructors

• Brian Binder, M.S.
• Tod Meisner