Courses
MMC 6950 - Mass Communication Capstone: Political Communication
3 Credits
The student in this capstone course will develop an individual project using integration and culmination development, strategic development, and execution of a full communications strategy for a political communications strategy demonstrating the synthesis and application of the learnings from the College of Journalism and Communications program. The student will drive offline action via digital activity, email fundraising pitching, use paid communication to mobilize voters/supporters, optimize response channels using social media, use digital advertising, and engage voters, volunteers, and donors to maximize political engagement. The capstone project will be individual to each student and will be supervised by an industry expert who will use real-world examples to help bridge the gap between theory and practice.
Prerequisites: All core courses from degree plan for this specialization. Departmental approval is required.