MMC 6400 - Mass Communication Theory

3 Credits

This course introduces students to the study of mass media theories, specifically focusing on theories that can be utilized as the foundation for effective communication strategies using traditional and new media. Students will assess how to bridge these theories to practice in mass communication industries. Students will also gain an understanding of the theoretical perspectives that direct mass media research and apply them to their own final project, which will require them to develop strategies to solve problems or capitalize on opportunities within the communication industries.

Prerequisites: None.