Courses
MMC 5435 - Messaging Strategy and the Centrality of the Value Proposition
3 Credits
The course examines the historical evolution and function of a value proposition crafted for an organization, product, or service. The student will learn the framework, need, benefit, and strategy behind a value proposition. Through active learning projects, students will move through the process of identifying the proper components to support the value proposition framework. In addition, the student will develop a sound and honest value proposition and evaluate it.
Prerequisites: None.