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MMC 6035 - Personal Branding and Digital Reputation Management

3 Credits

This course introduces the students to guidelines and proven best practices that ensure individuals can produce and protect their online reputation (this course differs from other courses that focus on brand or organization reputation). The students will concentrate on the practical applications of guidelines to build their personal online reputation throughout the semester. This course will solely focus on producing and protecting an individual’s digital reputation. Case studies and current events will provide for rich discussion and reflection.

Prerequisites: None.

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