Courses
ADV 5409 - Principles of Political Advertising
3 Credits
This course will cover the mechanics of digital advertising with a specific focus on political campaigning. The topics in the course will include processes for creating political advertisements, techniques for maximizing engagement, and measurement of digital environments (including digital publications), social networks, and digital video. Students will use the most current industry software to have an advanced interpretation of how to use paid communications on the internet to mobilize and persuade voters.
Prerequisites: None.