MMC 5648 - Public Affairs Communication

3 Credits

The course is designed to familiarize students with key strategies and tools used in public affairs campaigns to influence public policy and public opinion. The students will explore current thinking about how public affairs works at the intersection of communication strategies, policy processes, and behavior change. The students will focus on concepts and challenges surrounding social responsibility, citizen engagement, and the role of digital technologies in triggering advocacy and action. This course gives the students an opportunity to learn and apply global communication strategy and skills.

Prerequisites: None.