PUR 6006 - Public Relations Foundations

3 Credits

This course is the foundational course in the public relations master’s degree curriculum. The overall goal of this course is to help students develop the knowledge and skills that lead to professional competence in the field. Students will focus on the origins and significant milestones of the profession, theories and principles of public relations, professional ethics, public relations programming, and on the roles and responsibilities of public relations professionals in today’s environment, with an emphasis on the role of social media and the importance of storytelling and content development.

Prerequisites: None.