Courses

PUR 6509 - Public Relations Measurement and Evaluation

3 Credits

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This course will teach you how to tell stories with data and identify insights that drive outcomes and impact organizations. Measuring and evaluating communications and engagement activities impact and highlight the objectives of an organization. Measurement and evaluation are how smart organizations learn, improve, and succeed and is instrumental to any organization.

Prerequisites: None.

Instructors

• Pam Fultz, M.S., APR

Recent Syllabi

• PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Spring 2025 (PDF)
• PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Fall 2024 (PDF)
• PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Summer 2024 (PDF)
• PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Spring 2024 (PDF)
• PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Fall 2023 (PDF)