Courses
PUR 6509 - Public Relations Measurement and Evaluation
3 Credits
This course will teach you how to tell stories with data and identify insights that drive outcomes and impact organizations. Measuring and evaluating communications and engagement activities impact and highlight the objectives of an organization. Measurement and evaluation are how smart organizations learn, improve, and succeed and is instrumental to any organization.
Prerequisites: None.
Instructors
Recent Syllabi
- PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Spring 2024 (PDF)
- PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Fall 2023 (PDF)
- PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Summer 2023 (PDF)
- PUR 6509 - Public Relations Measurement and Evaluation - Fultz - Spring 2023 (PDF)
- PUR 6509 - Public Relations Measurement and Evaluation - Krueger - Fall 2022 (PDF)