Courses

PUR 6603 - Public Relations Strategy and Messaging

3 Credits

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This course focuses on the strategy and messaging tactics used to reach an audience directly. The students will learn how environmental variables such as political systems, level of economic development, legal systems, culture, and media control, access, and diffusion impacts planning. The students will create a strategic communications plan for a campaign to reach diverse audiences using research, planning, evaluation, messaging, public interest, and persuasion.

Prerequisites: None.

Instructors

• Ophir Lehavy, M.A.

Recent Syllabi

• PUR 6603 - Public Relations Strategy and Messaging - Lehavy - Spring 2025 (PDF)
• PUR 6603 - Public Relations Strategy and Messaging - Lehavy - Fall 2024 (PDF)
• PUR 6603 - Public Relations Strategy and Messaging - Lehavy - Summer 2024 (PDF)
• PUR 6603 - Public Relations Strategy and Messaging - Lehavy - Spring 2024 (PDF)
• PUR 6603 - Public Relations Strategy and Messaging - Lehavy - Fall 2023 (PDF)