PUR 6005 - Public Relations Theory

3 Credits

The purpose of the course is to provide students with an understanding of the theoretical body of knowledge in public relations and its application to professional practice. The overall goal of the course is for students to develop an intellectual foundation in theories of public relations. This graduate-level class is designed to provide an opportunity to explore concepts and frameworks in public relations, how they are applied academically and professionally, and best employed in research and practice. We will explore the process of planning and executing public information and public relations programs to address an organization’s various publics.

Prerequisites: None.