Courses

ADV 5825 - Search and Display Advertising

3 Credits

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This course focuses on educating and instilling core values around methodologies and strategies to launch and maintain performance campaigns within Google’s AdWords platform including search, display, and video strategies. The students will learn the importance, techniques, and strategies of AdWords by analyzing the various products within the interface and what key performance indicators can fulfill the marketing goals of an organization.

Prerequisites: None.

Instructors

• Bryan Ruiz

Recent Syllabi

• ADV 5825 - Search and Display Advertising - Ruiz - Spring 2025 (PDF)
• ADV 5825 - Search and Display Advertising - Binder - Spring 2025 (PDF)
• ADV 5825 - Search and Display Advertising - Ruiz - Fall 2024 (PDF)
• ADV 5825 - Search and Display Advertising - Binder - Summer 2024 (PDF)
• ADV 5825 - Search and Display Advertising - Ruiz - Summer 2024 (PDF)
• ADV 5825 - Search and Display Advertising - Ruiz - Spring 2024 (PDF)
• ADV 5825 - Search and Display Advertising - Ruiz - Fall 2023 (PDF)