Courses
ADV 5825 - Search and Display Advertising
3 Credits
This course focuses on educating and instilling core values around methodologies and strategies to launch and maintain performance campaigns within Google’s AdWords platform including search, display, and video strategies. The students will learn the importance, techniques, and strategies of AdWords by analyzing the various products within the interface and what key performance indicators can fulfill the marketing goals of an organization.
Prerequisites: None.
Instructors
Recent Syllabi
- ADV 5825 - Search and Display Advertising - Ruiz - Spring 2024 (PDF)
- ADV 5825 - Search and Display Advertising - Ruiz - Fall 2023 (PDF)
- ADV 5825 - Search and Display Advertising - Ruiz - Summer 2023 (PDF)
- ADV 5825 - Search and Display Advertising - Ruiz - Spring 2023 (PDF)
- ADV 5825 - Search and Display Advertising - Ruiz - Fall 2022 (PDF)