MMC 5739 - Social Media Advertising for Conversions

3 Credits

This course focuses on how the students can execute techniques that generate upper and lower funnel conversions on the most popular social media platforms. Students will work on the most advanced targeting platforms to develop a road map in overcoming challenges and measuring success through cost-per-click, click-through-rate, and customer acquisition. By the end of this course, the students will be able to develop a paid social media campaign and strategy that includes branding, copywriting, and a budget.

Prerequisites: None.