Courses

MMC 6730 - Social Media Management

3 Credits

---

In this course, students will learn to establish social media key performance indicators based on an organization’s goals. Students will apply strategic collaboration, tactical execution, and measurement of social media efforts to reinforce online marketing goals. Students will create social media strategies and tactics, content planning and creation, paid social management and measurement tools, and crisis management for an organization.

Prerequisites: None.

Instructors

• Stacy Greenhut, M.A.