Courses

MMC 6727 - Social Media Metrics and Evaluation

3 Credits

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In this course, the students will collect and analyze authentic social media campaign data and describe the proper measurement mechanisms to utilize. The students will learn how to identify the data points that help clarify campaign effectiveness, master the proper approach for analyzing data, and determine how the outcomes from data analysis should modify an overall strategy.

Prerequisites: None.

Instructors

• Amanda Felbab, Ph.D.
• Kristin Blitch, M.B.A., M.A.

Recent Syllabi

• MMC 6727 - Social Media Metrics and Evaluation - Felbab - Spring 2025 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Felbab - Fall 2024 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Felbab - Summer 2024 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Blitch - Spring 2024 (PDF)
• MMC 6727 - Social Media Metrics and Evaluation - Sanchez - Fall 2023 (PDF)