Courses
MMC 6727 - Social Media Metrics and Evaluation
3 Credits
In this course, the students will collect and analyze authentic social media campaign data and describe the proper measurement mechanisms to utilize. The students will learn how to identify the data points that help clarify campaign effectiveness, master the proper approach for analyzing data, and determine how the outcomes from data analysis should modify an overall strategy.
Prerequisites: None.
Instructors
Recent Syllabi
- MMC 6727 - Social Media Metrics and Evaluation - Blitch - Spring 2024 (PDF)
- MMC 6727 - Social Media Metrics and Evaluation - Sanchez - Fall 2023 (PDF)
- MMC 6727 - Social Media Metrics and Evaluation - Sanchez - Summer 2023 (PDF)
- MMC 6727 - Social Media Metrics and Evaluation - Sanchez - Spring 2023 (PDF)
- MMC 6727 - Social Media Metrics and Evaluation - Papadakis - Fall 2022 (PDF)