MMC 6213 - Strategic Communication: Ethics and Concepts

3 Credits

This course introduces students to the field of Strategic Communication. Students will explore strategic communication theory, the PESO model of communication strategies, ethical communication considerations, and how desired organizational outcomes and communication strategies are necessarily interrelated. Students will demonstrate critical global perspectives while addressing communications issues for international audiences. They also will practice sensitivity for diverse cultures and ensure their messaging is localized and parallel to the cultural context.

Prerequisites: None.