MMC 6414 - Strategic Public Interest Communication

3 Credits

In this course, students will learn a strategic approach to the practice of public interest communications. Public interest communications is the development and implementation of science-based, strategic communications with the goal of significant and sustained positive behavior change or action on an issue that transcends the particular objectives of any single organization. Public interest communications is science-driven, where practitioners are able to read peer-reviewed academic research, collaborate with academia, and conduct original research to draw insights to drive strategy. Students will learn how to synthesize insights from academic research, original research and best practice into communication strategies that can drive particular change that creates meaningful impact toward an issue.

Prerequisites: None.