Digital Strategy

Careers in Digital Marketing

Grow Through Digital Marketing

A Career That Fits Your Life

Digital marketing continues to grow, and it is becoming a lifeline for businesses of all sizes. Today, 58% of small businesses use digital marketing to reach customers, and companies see about five dollars back for every dollar spent

That kind of impact creates opportunity for professionals. It also makes digital marketing a career where growth and balance can go hand in hand.

Digital Marketing Job Growth

The digital space continues to expand, and so does the need for marketing professionals. The U.S. Bureau of Labor Statistics projects an 8% growth for marketing managers through 2033. That makes it a solid choice for long-term career security.

Businesses are spending more on digital campaigns because they deliver strong returns. On average, companies earn about five dollars for every dollar spent. Email marketing is still one of the highest performing channels for ROI. With results like these, employers are hiring, but many say it is difficult to find candidates with the right skills.

Skills That Make You Stand Out

Employers want marketers who can think big and handle the details. Top skills include:

SEO and search marketing
Social media and paid advertising
Content and email marketing
Analytics and data insights
Branding, UX, and customer experience

Career Paths and Salaries

Marketing Director
SEO Manager
Marketing Strategist
Chief Marketing Officer
UX Strategist
Marketing Analyst
Digital Marketing Director
Online Marketing Director
Online Advertising Director

How UF’s Master’s in Digital Strategy Prepares You

Our online master’s in digital strategy teaches the skills employers look for most. You will gain experience in SEO, analytics, content, social media, and digital strategy. The program is designed to prepare you for leadership roles across the marketing field.

With our Master Access benefit, graduates can return to their courses anytime. This allows you to refresh your skills or expand into new areas within the UF College of Journalism and Communications